Sales Tool: What to say, when...

Welcome to the if/then sales tool. Here you can sample conversations that you experienced.

Search what the prospect said or might say, or browse by category. Each entry opens to three things: the response itself, why it works, and the question to ask next. The question matters most,; the response buys you the right to ask it.

This language is a starting point you adapt to the plant, the person, and where you are in the conversation. Save the ones you use with the star.

If you have ideas on situations that we can add to this tool, please share.

Internal sales resource — not for external distribution

Proof points you can use on any call

Verified background. Confirm current figures with your deal team before quoting numbers.

Purpose-built for industry: The Tribrid-Bioreactor™ is designed specifically for industrial food and beverage waste, not adapted from agricultural or municipal systems. It treats particulate solids and soluble organics together, which is what high-strength, variable plant waste actually requires.
Operator mindset: PurposeEnergy designs, builds, owns, and operates its facilities. Accountability does not end at commissioning. This is the answer to most objections about staffing, risk, and capital.
Proven performance: Operating facilities at Minster, St. Albans, Middlebury, and South Burlington. Early partnerships with Tung Sugar, Magic Hat Brewery, and Dogfish Head validated the model and demonstrated that sustainability, compliance, and operational efficiency go hand in hand.
Remote monitoring is standard: The RAIN™ mobile application gives operators real-time data and remote access, with alerts sent by text or email.
Infrastructure-grade backing: Acquired by Quinbrook Infrastructure Partners in April 2023, a specialist energy-transition investment manager. This is the answer to “will you be here in fifteen years.”

Before you use this externally

Marketing approval is required before including customer names or logos, facility images, case studies, performance metrics, or project details in any external material. That includes proposals, decks, and anything shared at a conference.

We communicate proven results, not forward-looking claims. Anything shown as a highlighted blank is a figure you fill from the account, not a number to estimate. Savings, payback, and sizing claims come from an engineering review of the prospect's actual waste characterization.

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PurposeEnergy is an established US-based renewable fuels and biogas specialist focused on waste solutions for the food and beverage industries. Over the last 15 years, PurposeEnergy has developed, owned, and operated multiple projects that convert organic waste streams to biogas for use in industrial processes, conversion to renewable electricity or refinement to Renewable Natural Gas (“RNG”). PurposeEnergy is a portfolio company of Quinbrook.